Great news! Today after eight years, we’re releasing an updated company brand identity which includes a new logo, colour schema and font. Included in this rebrand is also our new company website. Our new brand identity will feature everywhere you look whenever we are out in public, represented in our new website, Facebook and LinkedIn accounts and very soon with new company stationery; business cards, letterheads and company documents, you will also see it represented within our GRUX automotive website platform.
We believe that the updated look better represents how we as a company have developed and grown since 2009: an automotive retail authority that modernises and innovates all aspects of online automotive retail. Connecting automotive dealers with their online audience.
Since the company foundation in 2009 our Geronimo Web brand has more or less stayed the same, with the bold gorilla style font, feather silhouette and large colour palette. We’ve stuck with the feather as our main identity, but we felt it was time for Geronimo Web to have a brand identity that matches the online retail authority it has grown up to be.
During the design process our creative team stepped back and completely re-imagined the Geronimo Web brand identity. Our design goals were to better match how we look to our values and the audience we serve. This was achieved by simplifying and updating the brands look to a crisp, approachable, friendly and modern technology look and feel. The change of the feather to a stylised feather icon and the choice of font shows how the company has grown up into the authority you see today. Also, merging Geronimo and Web to GeronimoWeb represents change and symbolises the join between Geronimo and our online retail solutions. Our colour palette has also had a makeover, with a bold choice of primary, secondary and tertiary colours to enhance and complement our brand.
We hope you like the new look for GeronimoWeb! Keep an eye out on our new website for product updates as we continue to strive to provide our audience with modern, user-focused and friendly online technology.