Google’s personalised results, what does this mean?

It was back in May when Google started testing personalised results. For the most part, tests happen within then roll-out to Europe, then other regions.

Today, a new ‘Personal’ results page can be seen if you’re logged into Google.

The screenshot below shows the new ‘Personal’ tab, which can be found by clicking ‘More’ from the main menu in Google.

Google personal results

Here’s an example of how Gmail emails are being shown within Google’s personalised results section.

If you’d like to see your personalised results, either click on the ‘Personal’ menu item above.

Google personal results 2

Alternatively add “&tbm=pers” (without speech marks) to the end of your Google search URL and watch the result change to personalised.

Google personal results 3

But wait, hasn’t Google been personalising search results for years?

The short answer is ‘yes they have’, but this is a different type of personalisation. Traditionally, the search engine results that you see will be tailored to your location, search history and more. Essentially, the sites you visit are all tracked by Google as each and every user is required to be logged in to a Google account prior to installing Chrome or using Google for the first time.

This is different to the new ‘Personal’ option within Google. Personal brings in the data from all of the Google services you use to create an all-encompassing data feed. Depending on how many times you’ve made a particular search, personalised paid and organic results will be shown. But for the most part, if you are searching for something new, then there won’t be enough data to show personalised results.

What’s the prognosis?

All be it this tab is a new and exciting feature within Google, it’s not going to affect the majority of paid and organic searches within Google. If Google paid adverts had to be so specific that each individual had to be targeted with individual results, the industry would collapse on its head within days.

It’s fun to see personal results, but the majority of searches will still be made within the main section of Google.