Back
The Geronimo Board

The team at Geronimo are very unique but in a most genuine and honest way. Based on three key ingredients: entrepreneurialism, commercial sharpness and with a natural ability to build strong, meaningful relationships very quickly. These three ingredients are the key factors of the Geronimo success story to date and are the reason why the Geronimo business will go from strength to strength over the short and longer term.

Jackie Lawton  – Chief Executive Officer

Jackie LawtonJackie founded the Geronimo business in 2009, to bring together the varied needs of global manufacturers and retail dealers into one programme, that would be both sophisticated yet flexible, to meet the demands of multiple cultures across multiple countries worldwide.

Jackie’s entrepreneurialism and innovation have guided Geronimo’s success to date, supporting customers globally with a broad range of products and services across the automotive sector.

Jackie has a wealth of leadership experience working with some of the biggest blue chip organisations globally and has pioneered some of the automotive industry’s CRM best practices in Europe and the US. She has also hosted many CRM conferences across Europe to manufacturers and the retail dealer network.

Nick Lawton – Chief Marketing & Technology Officer

Nick LawtonBringing together a world class website platform and CMS with the latest marketing strategies and products in the Martech sector.

Nick is a talented and gifted entrepreneur, with a natural technical and commercial ability to innovate in any given situation. He identifies, creates and designs cutting edge technology solutions and strategies, but at the same time, has a strong commercial focus with the ability to build strong and effective relationships at all levels of the business.

Over the past six years, Nick has been responsible for delivering cutting edge web strategies to win, retain and progress some of the most powerful and technically advanced dealer groups across; Europe, the Middle East and  Asia Pacific.

Will Freeborough – Director

Will FreeboroughWill has played a key role in Geronimo’s commercial development with the building of the contractual model for the business over the past eight years. With over 25 years in the automotive, telecoms and digital marketing sector, this experience has proven to be pivotal in the ability to run the commercial and contractual aspects of the business.

Jason Smith – Finance Director

Jason SmithJason joined the Board in February 2017 as Geronimo’s part-time Finance Director responsible for business planning, fundraising and oversight of the finance function.

He has held a number of Finance Director positions in entrepreneurial businesses over the last 17 years with turnover ranging from start up to £50 million and spanning a range of sectors including e-commerce, wholesale distribution and publishing.

He currently works as a portfolio Finance Director with The FD Centre having previously held positions at Joseph Joseph, an international multi-award winning distributor, and Virgin Management.

He is a Fellow Chartered Accountant having qualified with Price Waterhouse in 1996 and an economics graduate of Cambridge University.