Back
The Geronimo Board

The team at Geronimo are very unique but in a most genuine and honest way. Based on three key ingredients: entrepreneurialism, commercial sharpness and with a natural ability to build strong, meaningful relationships very quickly. These three ingredients are the key factors of the Geronimo success story to date and are the reason why the Geronimo business will go from strength to strength over the short and longer term.

Jackie Lawton  – Chief Executive Officer

Jackie LawtonJackie founded the Geronimo business in 2009, to bring together the varied needs of global manufacturers and retail dealers into one programme, that would be both sophisticated yet flexible, to meet the demands of multiple cultures across multiple countries worldwide.

Jackie’s entrepreneurialism and innovation have guided Geronimo’s success to date, supporting customers globally with a broad range of products and services across the automotive sector.

Jackie has a wealth of leadership experience working with some of the biggest blue chip organisations globally and has pioneered some of the automotive industry’s CRM best practices in Europe and the US. She has also hosted many CRM conferences across Europe to manufacturers and the retail dealer network.

Nick Lawton – Chief Technology Officer

Nick LawtonNick is a passionate CTO and board member who works with automotive dealers and manufacturers to adapt, develop and scale online technology solutions that deliver quantifiable results.

Nick knows that no one region, country, culture or individual is the same and he thrives off delivering technology solutions that are flexible for every client, yet highly scalable for multi-billion dollar cooperate clients.

Since joining Geronimo in 2011, Nick has worked with the CEO to grow the business from a small startup with 40 clients in 1 country, to a global market leader with over 1,400 clients in 24 counties spanning Europe, MENA and APAC.

With a degree in maritime business, a passionate sailor and full-time geek, Nick can always be found with a photo of his favourite yacht on one of his latest gadgets.

Will Freeborough – Director

Will FreeboroughWill has played a key role in Geronimo’s commercial development with the building of the contractual model for the business over the past eight years. With over 25 years in the automotive, telecoms and digital marketing sector, this experience has proven to be pivotal in the ability to run the commercial and contractual aspects of the business.

Jason Smith – Finance Director

Jason SmithJason joined the Board in February 2017 as Geronimo’s part-time Finance Director responsible for business planning, fundraising and oversight of the finance function.

He has held a number of Finance Director positions in entrepreneurial businesses over the last 17 years with turnover ranging from start up to £50 million and spanning a range of sectors including e-commerce, wholesale distribution and publishing.

He currently works as a portfolio Finance Director with The FD Centre having previously held positions at Joseph Joseph, an international multi-award winning distributor, and Virgin Management.

Jason is a Fellow Chartered Accountant having qualified with Price Waterhouse in 1996 and an economics graduate of Cambridge University.