Actionable data has now become a key day to day requirement for businesses looking to fully optimise their online presence. Reporting and data analysis from Geronimo is thorough and collated from multiple sources to ensure we fully understand how customers are interacting with our products. There are multiple tiers of reporting based on the client.
The OEMs benefits from Geronimo reporting and data analysis via dedicated senior management teams that provide daily, weekly and/or monthly business intelligence reporting through Adobe Analytics. Custom reports of aggregated data from some of the below sources will also allow the OEMs to collate data about the online retail journey that may have not been previously available.
Geronimo have developed the OEM reports based off the last ten years of feedback and requirements from each national sales company. A typical report includes all of the dealer data aggregated into one simple to understand Adobe Analytics report, including key performance indicators (KPIs) to track and measure the programmes performance over time. All of these reports are still however tailored to each country as we understand that each country and culture will have varying requirements.
At Geronimo we believe it is key that a dealership has a clear understanding of how customers and what customers interact with their website and marketing. We also understand that not all dealers will understand some of the data segments being reported on.
We therefore have custom Google Analytics dashboards which we make available to all the Geronimo dealers. The dealers are then able to login directly and view these, or they can call their native Digital Content Manager to be talked through the data and what it means.