What we do...Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO)
The key to the success of any website is its ability to generate good quality traffic. At the very heart of an effective traffic strategy lies strong search engine performance. Geronimo works with the local OEM teams and each individual dealership to build an effective, localised and time sensitive search presence tailored to their specific needs.
Geronimo provides dealers with first-class, proactive support and advice on all aspects of Organic Search Engine Optimisation (SEO), inclusive in all our programmes.
What does each dealership receive?
A Geronimo Digital Content Manager (DCM) treats each dealership as an individual and develops clear, effective strategies to suit their unique needs and the priorities of that business.
Geronimo uses advanced SEO tracking software to track and report on the local Google search performance of every OEM and Car dealer website on the Geronimo programme. Based on these reports the dedicated team of multilingual Digital Content Managers (DCMs) will work directly with each individual dealership to produce new, localised and relevant content for the website to boost the SERP (Search Engine Results Page) performance. Once the search phrase has been fully optimised, the DCM will speak with the dealership to add a new search phrase and start the optimisation process again. This cycle of analysing the performance and optimising at local level, based on search volume data related to the individual business is key to ensuring the best possible organic search position and minimise the dealerships spend on paid marketing.
At the same time, the Geronimo team works with the local OEM teams to define national priorities, support broader search goals and prevent unintended internal competition.
Geronimo’s global network of automotive websites and contacts
Providing vital insight into wider trends, techniques and developments across the automotive sector, by combining national, multi-dealer strategies with business-specific personalisation, Geronimo ensures that each dealer benefits from the experiences of others whilst also having a website that is individually tailored to them.
Innovation & opportunity
With search ranking and search referral traffic amongst the KPIs of the Geronimo programme, ambitious targets drive innovation and continual development. In a fast moving and highly competitive online marketplace, Geronimo’s unique combination of strategy, expertise and technology keeps dealers and OEM at the forefront and enables rapid and effective response to new opportunities.
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