Who we do it for...The manufacturer relationship

The Geronimo manufacturer relationship

We work directly for the manufacturer and then daily with the local National Sales Company and dealerships in each country. Geronimo does not launch on a dealer by dealer basis but at a country level for the manufacturer, to deliver a localised dealer online marketing programme for their dealer networks wherever that may be: in Europe, the Middle East or Asia Pacific.

Visual of a Geronimo Ford website shown on desktop, tablet and mobile.
Visual of a Geronimo Honda Ireland dealer website homepage

Manufacturer controlled programme

When Geronimo launches in a country, the manufacturer includes all dealers to ensure the manufacturer has control over compliance, branding, advertising/marketing, manufacturer content, the customer journey and lead generation. However, at the same time, for the dealership they have control over their own dealer branding, local advertising, local content, SEO, bespoke promotion and lead generation.

Geronimo’s approach for the manufacturer is unique and this combination offers the manufacturer a strategy that delivers dealer buy-in, within a manufacturer controlled website programme, and offers the customer a best-in-class user experience.

The relationship between Geronimo and the manufacturer

Geronimo prides itself on the depth of the relationship that they have with the manufacturers. Geronimo sincerely believes people buy people and, without this foundation, there is no platform to build strong and meaningful long term relationships.

From the very beginning, Geronimo has nurtured strong relationships which, in return, have delivered an exceptionally high level of referral business across Europe, Asia and the Middle East. The management team travels regularly to their clients to conduct comprehensive business review meetings, with all the key stakeholders, from both the manufacturer and the Geronimo business teams.

Screenshot of a Ford dealer website from Switzerland open on a desktop computer

Regular review meetings in each country

Geronimo believes in order to strategize and continually push boundaries, the relationship between all parties is critical in order to drive and evolve digital. Therefore, Geronimo conducts regular review meetings in each country. These are led by a comprehensive Geronimo review team, which typically consists of a director, senior product lead, senior marketing lead and the appointed Digital Content Manager/s who are responsible for taking care of the dealers in the country they are travelling to.

This review meeting generally is set for a half a day and consists of a detailed analysis of results across every sector within the retail dealer programme, covering overall results, KPIs, project performance, analysis and recommendations, new proposed strategies, marketing planning and product development.

Interested? please contact us...

Call: +353 216 019 219
Email: [email protected]

Belgium French
Call: +33 182 88 42 22
Email: [email protected]

Belgium Flemish
Call: +32 2588 2104
Email: [email protected]

Call: +31 202 410 334
Email: [email protected]

Call: +33 182 884 222
Email: [email protected]

Call: +36 700 8442
Email: [email protected]

Switzerland French
Call: +41 435 084 746
Email: [email protected]

Switzerland German
Call: +41 4350 847 47
Email: [email protected]

Switzerland Italian
Call: +41 435 084 748
Email: [email protected]

Call: +48 221 042 292
Email: [email protected]

Call: +45 699 18 725
Email: [email protected]

Call: +46 313 088 227
Email: [email protected]

Call: +47 21 03 07 70
Email: [email protected]

Call: +358 942 451 525
Email: [email protected]

United Kingdom
Call: +44 207 566 6566
Email: [email protected]

New Zealand
Call: +64 448 80 432
Email: [email protected]

Call: +66 2026 9342
Email: [email protected]

Call: +84 24 4458 3361
Email: [email protected]

Call: +63 223 12 992
Email: [email protected]

Middle East
Email: [email protected]

South Africa
Call: +27 10 500 90 18
Email: [email protected]

North Africa
Call: +212 520 205 510
Email: [email protected]

MEA Direct Markets
Email: [email protected]

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