Who we do it for...The OEM and National Sales Company (NSC) relationships.
The Geronimo OEM relationship
We work directly with the OEM and then daily with the local National Sales Company (NSCs) and franchised dealerships in each country.
Geronimo does not launch on a dealer by dealer basis but at a country level for the OEM/NSC, to deliver a localised dealer online marketing programme for their retail networks wherever that may be: in Europe, the Middle East or Asia Pacific.
OEM controlled programme
When Geronimo launches in a country, the OEMs / NSCs generally include all the dealerships to ensure they have control over; compliance, branding, advertising/marketing, OEM content, the customer journey and lead generation.
However, at the same time, the dealership has control over their content across all areas of the website. There has to be a strong feeling of personalisation and that the website is from the dealership and showing the dealerships local content, all within an OEM consistent platform.
Geronimo’s approach for the OEM is unique and this combination offers them a strategy that delivers dealership buy-in, within an OEM controlled website programme, and offers the customer a best-in-class user experience.
The relationship between Geronimo and the OEM
Geronimo prides itself on the depth of the relationship that they have with the OEMs and NSCs. Geronimo sincerely believes people buy people and, without this foundation, there is no platform to build strong and meaningful long term relationships.
From the very beginning, Geronimo has nurtured strong relationships which, in return, have delivered an exceptionally high level of referral business across Europe, Asia and the Middle East. The management team travels regularly to their clients to conduct comprehensive business review meetings, with all the key stakeholders, from both the NSC and the Geronimo business teams.
Regular review meetings in each country
Geronimo believes in order to strategise and continually push boundaries, the relationship between all parties is critical in order to drive and evolve digital. Therefore, Geronimo conducts regular review meetings in each country. These are led by a comprehensive Geronimo review team, which typically consists of a director, senior product lead, senior marketing lead and the appointed Digital Content Manager/s who are responsible for taking care of the dealers in the country they are travelling to.
This review meeting generally is set for a half a day and consists of a detailed analysis of results across every sector within the programme, covering overall results, KPIs, project performance, analysis and recommendations, new proposed strategies, marketing planning and product development.
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